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RANDOM THOUGHTS ABOUT MAGAZINES by Michael J. Oelrich It’s this newsletter editor's humble opinion that . . . Many Women’s magazines smell a lot like grape jelly. The way many publishers date their magazines months ahead of the actual shelf date is confusing to consumers. In general, British magazines seem a little nicer than American magazines. Magazines with just a few coverlines seem classier than those with a lot of coverlines and magazines without any cover lines at all seem classy enough to hang on the wall. Some magazines have so many cover lines it seems like they might as well just print the table of contents on the cover. For many years, the Reader’s Digest actually DID print the table of contents on the cover. The MAGBAG prints the table of contents on the cover. The MAGBAG is a newsletter, not a magazine. If a book is a lecture, then a magazine is a community. Of all the things one can read, books, newspapers, etc., magazines are the most fun. More often than not, magazines that go
out of business do so not because they didn't sell enough copies, but because
they didn't sell enough ad pages. |
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